The Internal Environment Analysis Wyndham Worldwide

Wyndham Case Study Executive Summary As a primary worldwide provider of travel-related services such as rentals, lodging, conference facilities, and timeshare exchange, Wyndham Worldwide has overcome inconsistent branding strategy, unstable mergers, and acquisitions, as well as the 2008 economic recession to retain its top position in the industry. An internal and external analysis of the company, opportunities, and threats faced by the firm, its competitive advantage, and a strategic focus reveal the issues that need to be addressed henceforth for it to remain relevant in an increasingly competitive global market. The paper provides a problem statement, alternatives, and recommendations that Wyndham Worldwide can engage. The internal environment analysis focuses on current marketing strategy and performance, present and anticipated organizational resources, current and projected cultural and structural issues, and the customer environment. On the other hand, the external environment addressed competition, economic growth and stability, political trends, Legal and Regulatory Issues, technological advancements, sociocultural trends, and the SWOT analysis. The internal environment revealed that the company embraces stakeholder orientation marketing. Customer environment showed that Wyndham caters for a broad spectrum of customers for varied needs and with varied prices. The external environment revealed that the major events that are likely to affect the business are the U.S.Show MoreRelatedMarketing And Distribution Strategies Of Wyndham Worldwide1627 Words   |  7 Pagesdistribution strategies of Wyndham Worldwide. The term distribution strategy relates to all plans necessary to make finished products available to target customers when where and how they want (Bayus, 2015). This report focuses on various components such as the external opportunities and threats, internal strengths and weaknesses, and assumptions. 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